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Is your company’s webpage like a needle in a haystack, or a burst of color in a black and white world? The Internet can be an amazing marketing tool for businesses, but only if you know how to stand out in the crowd.
If you’re a small business owner, you likely don’t have very much time or energy to devote to the finer aspects of internet marketing, such as blogging. While blogging is a great way to generate interest in your business, the pros of Exatech recommend that you pay attention to the latest trends to take full advantage of the power of blogging. So what popular practices should small business owners be aware of when sculpting their future blog posts?
The time has long passed for businesses to be able to afford overlooking the benefit offered by search engine optimization. As more and more trade in the experience of seeking out products and services in actual brick-and-mortar locations for the convenience of conducting their business online, it’s no longer enough to simply have a presence on the Web; you need to be visible. Yet the manner in which you attain that exposure is changing right along with the technology that supports it. Thus, effective SEO practices are forced to evolve from year-to-year.
You and your company simply can’t avoid the need to have a quality web page any longer. By quality, we mean one that’s able to support high volumes of traffic and still deliver it’s functionality in a time and manner that encourages repeat business. You should really think of web page much the same as you do your actual store location; after all, recent market research suggest that web traffic is quickly approaching the same volumes as the number of people coming into your brick-and-mortar offices. Even those that do choose to work with you in person will still visit your site while doing their research.
For years now, you’ve been hearing marketing experts extol the benefits of having a business blog. If you’re like most business owners or executives, your primary concern is the growth and development of your company. If a business blog can contribute to that, then so be it. Yet as is the case with any marketing strategy, your blog needs to be able to produce tangible results in order to provide its worth as part of your advertising efforts. However, without getting a great deal of feedback about the posts themselves, how are you to know whether or not your blog is succeeding?