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If you’re a small business owner, you likely don’t have very much time or energy to devote to the finer aspects of internet marketing, such as blogging. While blogging is a great way to generate interest in your business, the pros of Exatech recommend that you pay attention to the latest trends to take full advantage of the power of blogging. So what popular practices should small business owners be aware of when sculpting their future blog posts?
Well-Crafted Headlines
Just like the headline of a news story is intended to generate interest and inform you of what the article is about, the same should be done with the headline of your business blog posts. Be sure that you create headlines that not only generate interest, but make visitors want to keep reading. Specifically, you’ll want a headline that:
● Asks a question
● Generates surprise
● Indicates you have a listicle
● References specific members of your target audience
Story Time
No matter how old you get, you’ll always enjoy a good story. Use that to your advantage by starting your blog posts off with an engaging story that ties into the subject matter of your blog. If the story you include is a true one about you or your business, even better.
More Images and Fewer Words
Check out any social media platform and you’ll see that the use of images has exploded. No matter how well written your blog is, you’re likely to draw in more readers if you have more images than you do words. Including images at the very top of your blog are the most effective, as is using an image for every 350 words or so. When you do have words, make sure you limit them to short paragraphs that are easy to scan and digest. Adding a few bullet lists can also help to break up long blocks of text.
As you’re running your small business, be sure you carve out some time to brush up on the most current internet marketing trends. Your blog can become a powerful asset or a waste of time.