:
It’s not enough to create a website, let it sit idle and ignore the necessary updates and news that become important to your industry. In the past, businesses were able to post content that was keyword heavy and rely on that content to drive traffic to the website. In today’s world of search engines and algorithms, business blogging requires content that is fresh, unique and relevant. This content not only improves your customer’s views of your company, but may also improve your standings in search engine results.
Three Ingredients to Great Content
Consider the blogs and updates that you enjoy reading. Are they interesting, engaging, well-written pieces of content? Users that visit your website only to find old, outdated content will lose faith in your brand. In order to create a popular brand that stands the test of time, maintain your content with the following ingredients in mind:
- Quality
- Quantity
- Regular Updates
Post well-written, engaging pieces of content that are unique and interesting. Include updates that your customers can’t find anywhere else in order to drive traffic to your website.
Important Considerations
Within your business blogging content, the title is an important part of the search results. Create catchy, unique titles that will catch the eye of users.
Keywords used to be an important way to drive traffic to your site, but it is becoming increasingly important to search engines that your content is interesting and regularly updated to improve your rankings in results. Don’t use keywords too often in your business blogging, as they may actually hurt you in the results.
When content is copied from other websites, the pieces are then removed from the search results. Your content should always be unique with a fresh spin on a previously done topic, if necessary. Similarly, avoid content that is not relevant to your business or the products and services you offer.
Here at Exatech Technologies, we understand how business blogging can be a positive or a negative for your business, depending on how it’s done. Contact us for relevant, fresh, unique content for your business blog.