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The Advantages of Google AdWords and Online Pay Per Click Advertising

blogIn the ideal situations, online pay-per-click (PPC) advertising can be very effective, particularly on platforms such as Facebook Ads and GOOGLE AdWords. The goal for business owners is to maximize their return on investment. PPC advertising targets your ads to customer in distinct cities, regions, or countries, allowing people to find your business when they are searching for what you have to offer.

Reasons to Rely on GOOGLE AdWords

Whether you want to grow online sales, interest new website visitors, increase phone calls, or retain current customers, GOOGLE is the search leader, netting 33 percent of online ad revenues annually. You can reach relevant customers, get your business noticed, and connect with consumers across the web with AdWords. A wide range of options provides myriad reasons to rely on GOOGLE AdWords, such as:

•Choose your budget
•Pause, test, and restart
•Advertise globally or locally
•No click-through means no fee
•Ability to attract more customers
•Reach the right people at the right time

GOOGLE AdWords removes the guesswork from marketing by revealing how many people notice your ads. It then displays the percentage who call you or click through to your website. With GOOGLE analytics and conversion tracking tools, you can track the success of your ads and see the actual sales your ads are generating.

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