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Develop Your Web Site’s Hidden Assets
Most companies understand the power of professional design for their web site development. Attractive graphics, engaging content, and a world-class product go a long way towards building a successful online business. However, search engines see none of these things. A company’s beautiful web site may get few visits if it does not appear on the results page. This is when a company can leverage their site’s “hidden” assets.
Keywords
Search engines often rely on keywords to identify appropriate websites. For instance, if a search engine user types in “women’s shoes”, the engine will often target sites with that exact phrase. For this reason, while your website designer is performing content creation, he or she must be aware of the specific keywords to include in that content.
Choosing the keywords that will bring customers to a site is an art and a science. An important part of site development is to conduct the keyword research to make sure that a company is well-represented in the internet search results.
Fresh Content
Search engines move sites with fresh content up in the results list. Return customers do so as well. Customers continue to return to sites that offer fresh content on each visit. Successful web site designers consider their sites like magazines: something new to attract customers each month.
Meta Tags
Meta description tags are not visible to site visitors. They are used by search engines to further classify a site. The choice of proper meta tags is as important and involved as selecting proper keywords. Successful web solutions use optimized title and meta description tags to drive customers to their sites.
Contact Us With Your Project
Exatech Technologies offers premier Montreal web development services. We have years of experience designing effective internet marketing for online companies. We can leverage both your web site’s visible and hidden assets to make it friendly to both your customers and to search engines. Contact us today to begin realizing your goals for your site.