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If your company is planning to launch a new retail website, you may be discussing web design and development around rich imagery or an elegant appearance. However, effective websites are built with consideration for company objectives along with visual goals. Experienced designers build web solutions based on client-specific requirements for a variety of business purposes as well as the desire for a polished look. Your web solution provider should work with you to integrate eCommerce solutions into the overall site strategy before development begins.
Appearance Is Only Part of the Solution
The visual appeal of your website is undoubtedly a crucial part of your customer experience. However, it will not matter how visually pleasing your site is or what kind of image and video components display your products if your retail portion is not a user-friendly, engaging experience. A major part of your site planning should involve detailed discussions with your web solution provider about your eCommerce requirements.
Integrating eCommerce Goals
Retail websites must provide a user-friendly way for customers to purchase products. Your company needs a web solution provider with user experience expertise and the ability to customize features for your business. The designer should plan your site’s framework around your business goals, asking user experience questions such as:
•What kind of search and cart solutions do you want to provide for your customers?
•What options for image display can be customized for products?
•Should features such as wish lists and contextual suggestions be available throughout the customer experience?
The site development team should also talk to you about platform options and your scalability requirements. Creating an environment that encourages customers to place orders is essential, but that will not be possible if the site is not robust enough to handle spikes due to peak retail seasons or advertising.
Web Solutions Built With Visual and Retail Goals
You need a website designer that offers a customized solution with all of your visual goals as well as business objectives in mind. Exatech Technologies in Montreal, Quebec guides you through design plans and development to create a website that meets your expectations. Contact Exatech to learn more about customized eCommerce solutions for your company.